Theory Design Studio

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Theory Design Studio is Charlotte’s best interior design boutique.  Whenever I walk into the store I need to restrain myself from buying every single thing! It’s like instant visual therapy when you walk through their doors.

I am hosting along with Vishionary a $50 gift card giveaway to Theory Design studio on Instagram.  So read on about why Theory is so special and then head over for your chance to win!

Tell me a little bit about Theory Design and how it was started.

Owners Toni & Emily started Theory Design Studio five years ago as solely an interior design based business, but after numerous requests, calls and emails about pieces from model design projects, they decided to open their very own retail space in June of 2016 to offer some of their favorite furniture styles and accessories to the public.

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What makes Theory Interior Design different?

Theory offers it ALL when it comes to the home! We offer model home merchandising, commercial and residential design, staging and event design. Not ready to take the plunge and hire a designer? Don’t need too much help is in your space but just a touch? Our Retail Specialist is here to help you in our retail boutique. Drop by our boutique for ideas, inspiration and advice. See something you love? Take it home with you! We offer an array of furniture and home accessories for any budget! We pride ourselves on going above and beyond to make sure every customer leaves satisfied!


How would you describe Theory Interior Design?

We would describe our style as timeless and transitional balanced with a few funky & edgy pieces here and there. We take the time to create a story for every model home, envisioning the customer from start to finish. The same goes for our retail space. We like to incorporate furniture and accessories we would use in our own homes and gifts we would love to get from friends and family. We take into consideration budgets and trends to make sure we make our customers happy.


What your favorite thing in the store right now?

We currently have a ton of fun gift items for summer. Our colorful & bright totes have been a hit! Perfect for a beach or pool day!

What’s your favorite thing about North Carlonia/Charlotte?

Charlotte is such a great city to be in right now. It is expanding so quickly and we are excited to grow with it. New buildings are popping up left and right- there is always something new to check out and explore!

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